JOIN US AT

2 – 4 SEPTEMBER 2025
GOLD COAST

Alongside CMAA CONNECT 25

Be inspired, equipped and energised for purpose-driven work

The HIVE is where Christian communicators, marketers, fundraisers and leaders come together to be inspired, equipped, and energised for purpose-driven work.

Curated and hosted by Wild Hive—a transformational marketing agency with over 10 years serving Christian organisations through its unique embedded team approach—the HIVE is designed for those working at the intersection of mission, message, and media.

Held alongside the CMAA Connect 25 conference, the HIVE invites you into a vibrant learning community of mission-minded professionals ready to grow their vision and strengthen their voice.

You’ll experience:

  • Inspiring presentations from industry leaders

  • Hands-on workshops and masterclasses tailored to your role

  • Shared sessions with Christian media creatives from Connect 25

  • Practical insights from the Wild Hive team’s work across the sector

  • Opportunities to connect with like-minded professionals over coffee and conversation

Whether you’re leading strategy or delivering on the ground, the HIVE offers fresh perspectives, practical tools, and meaningful connections.

The Hive LEaders

Ali Cooke
Leader of the Hive | Collaborative Bee

Ali Cooke is an entrepreneur at heart and a passionate philanthropist. She has the solid foundation of a theological degree, international mission theology work, plus two decades of marketing, comms, fundraising and sales experience.

Wild Hive grew out of Ali's passion to see the faith-based, not-for-profit sector grow in impact and efficiency, combined with a desire to create an agile marcomms agency that valued people’s lives and ministry, not just their productivity.

Kathy Elliott
Senior Marketing Manager | Busy, Busy Bee

Kathy brings more than 20 years of experience in sales, marketing and business leadership. She is a skilled strategist able to 'think outside the box' creatively when considering the individuality of each organisation she works with. Kathy is an articulate communicator and intuitive, which serves to strengthen the teams she works with.

SEssion highlights

  • Navigating the Spotlight with Purpose

    Media can be a powerful partner—or a daunting challenge. This session unpacks how to engage well with local and Christian media, from pitching stories to placing content that aligns with your values. You’ll gain insights into what journalists look for, how to frame your pitch, and how to prepare your team for interviews. We’ll also explore strategies to manage risk, respond to media inquiries, and stay on message—even under pressure.

  • Marketing is more than communication—it's culture-making. This session repositions Christian marketers as culture carriers, exploring how brand storytelling, visual identity, and authentic content build trust, pride, and purpose.

Register your interest

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