Professional Development · Q4
LEVEL UP
Seven online sessions.
Wednesdays* 10–11am (AEDT) from 14 October.
10 Ways to Work Faster with AI
Practical AI stories, tools, prompts and workflows we use every day. Leave with 10 use cases to put to work straight away, with no need to become an AI expert.
UTM Tracking: for more effective campaign metrics
What UTMs are, why we use them, when you need them and how to build them. This becomes our expected standard for every campaign.
Google, AI and Building a Digital Experience
How AI is changing Google search, and how to build a connected digital strategy across search, audiences, measurement and optimisation.
Welcome to the Andromeda Era
How Meta’s AI-driven platform changes campaign success, and how strategy, design, copy, content and paid social work together. Clients and sector contacts join us too.
Claude for eDMs: working faster and looking better
A live demo of how Wes drafts and builds client eDMs in Claude, ready for any eDM platform, plus Q&A on doing it even better for every client.
Beyond the Tools: How We Show Up for Each Other and Our Clients
The behaviours, rhythms and communication habits that keep us connected and accountable, including how we report internally and to clients.
Getting Ahead: Strategic Planning for 2027 You Can Do Now
Our strategic planning process and tool for 2027. Every client will have a plan in place by 31 January to guide priorities, rhythms and how we measure success.
Online and open to everyone. Priority tags show which sessions to make sure you get to. Every session is recorded for anyone who can’t join live, and calendar invites will follow.
*Except Welcome to the Andromeda Era, Thursday 5 November, 12:30pm (AEDT).
Professional Development
MEET THE PRESENTERS.
Practitioners from across our bench, sharing what actually works.
Nick Stabler
AI Specialist
15+ years in digital strategy, marketing and tech leadership. Nick helps organisations connect their tools and use AI where it makes a measurable difference.
Presenting: 10 Ways to Work Faster with AI · Wed 14 Oct
Paula O’Sullivan
Social Media Specialist
20+ years in government and not-for-profit communications and campaigns, including Meta advertising. Paula makes complex analytics easy to act on.
Presenting: UTM Tracking · Wed 21 Oct, and Welcome to the Andromeda Era · Thu 5 Nov
Ben Holman
Website Developer & Google Specialist
Digital strategy, UX and marketing across faith-based, not-for-profit and corporate sectors, including Bible Society Australia and HammondCare.
Presenting: Google, AI and Digital Experience · Wed 28 Oct
Kylie Beach
Head of Media & PR
Leads our Media and PR practice and is a Senior Writer in the Content Collective, with a background in journalism and communications leadership.
Presenting: Welcome to the Andromeda Era · Thu 5 Nov
Emma Holmes
Head of Design
Leads our design team, translating complex ideas into clear, strategic visual systems and storytelling that brings brands to life. Known for her warmth, curiosity, cats and pottery.
Presenting: Welcome to the Andromeda Era · Thu 5 Nov
Wes Senna
Strategic Lead
A systems thinker and facilitator with a background in Christian education leadership and cross-sector consulting. Wes turns complex organisational challenges into practical, people-first solutions.
Presenting: Claude for eDMs · Wed 11 Nov
Ali Cooke
CEO
Founder and CEO of Wild Hive with 20+ years in marketing, communications, fundraising and sales. Passionate about people-centred strategy for the sector.
Presenting: Beyond the Tools · Wed 18 Nov
Kathy Elliott
Head of Strategy & Associate Director
20+ years in sales, marketing and business leadership. Kathy leads our strategy practice, turning planning into clear, actionable, insight-driven strategy.
Presenting: Getting Ahead: Strategic Planning for 2027 · Wed 25 Nov
Every session is recorded for anyone who can’t join live. Calendar invites will follow.
